If you own a high-energy dog, you know the struggle. Whether it’s a tireless Border Collie who lives for fetch, a working German Shepherd, or just a young pup with endless zoomies, their energy tank seems bottomless. The challenge isn’t just keeping them entertained; it’s fueling them properly. The wrong food can leave them lethargic, with a dull coat, or with digestive upset. Finding a kibble that packs enough punch to support their active lifestyle without upsetting their system can feel like a full-time job.
That’s where a nutrient-dense formula like VICTOR’s Super Premium Hi-Pro Plus comes into the picture. It’s designed specifically for those dogs that demand more from their diet—the sporting dogs, the growing puppies, and the canine athletes who need sustained energy to be at their best. I’ve taken a deep dive into this popular formula to see if it lives up to the hype.
What Makes VICTOR Hi-Pro Plus Stand Out?
VICTOR packs a lot of nutritional science into this kibble. It’s not just about high protein; it’s about a complete and balanced diet that supports a dog from the inside out.
✅ High-Protein, Multi-Meat Formula: With 30% protein and 20% fat, this food is a powerhouse. The protein comes from a mix of quality beef, chicken, pork, and fish meals. This variety ensures a rich amino acid profile, which is crucial for building and maintaining strong muscles.
✅ All Life Stages Nutrition: This is a huge plus for convenience. You can start your puppy on this food and stick with it through adulthood. It’s also formulated to support the high nutritional needs of pregnant and nursing mothers. (Note: The manufacturer specifies it’s for all life stages except for the growth of large-breed dogs that will be 70 lbs or more as adults).
✅ Proprietary VPRO Blend: This is VICTOR’s signature mix of selenium yeast, mineral complexes, and pre/probiotics. In simple terms, this blend is designed to support a strong immune system, healthy digestion, and promote a shiny, healthy coat. It’s the “secret sauce” that helps your dog get the most out of every bite.
✅ Gluten-Free Grains: While not grain-free, this formula is free from common allergens like corn, wheat, and soy. Instead, it uses nutrient-rich, gluten-free grains like sorghum and millet, which provide excellent complex carbohydrates for sustained energy.
How to Serve It Up
Transitioning your dog to a new food should always be done gradually to avoid an upset stomach. Mix a small amount of VICTOR Hi-Pro Plus with their old food, and slowly increase the proportion over 7-10 days until you’re feeding 100% VICTOR.
The feeding guidelines on the bag are a great starting point, but remember they are just guidelines. A 40-pound dog with moderate activity might need around 2.5 cups per day, while a highly active 60-pound dog might need 3.3 cups or more. Adjust the amount based on your dog’s age, activity level, and body condition. And, of course, always have a bowl of fresh, clean water available.
For puppies, you can moisten the kibble with a little water or broth to make it easier to chew when they are just starting out.
What Fellow Dog Owners Are Saying
With over 10,000 reviews and a 4.5-star average, it’s clear this food has a loyal following.
Sarah R. (5/5 stars) mentioned, “My Australian Shepherd has never had more energy or a shinier coat. We switched to VICTOR about six months ago, and the difference is incredible. No more digestive issues, and he absolutely loves the taste.”
Mike P. (5/5 stars), who owns two active Labradors, said, “This is the only food that keeps weight on my dogs during hunting season. They maintain their muscle mass and have the stamina to go all day. Solid stools are a huge plus too!”
Of course, no food is perfect for every dog. A few owners found it a bit too rich for their less active pets. Jessica L. (3/5 stars) noted, “It’s a great quality food, but it was too calorie-dense for my senior Beagle. I had to be very careful with portions to prevent weight gain.”
Pros & Cons
| Pros | Cons |
|---|---|
| ✅ High protein (30%) and fat (20%) for sustained energy | ❌ Can be too rich for sedentary or overweight dogs |
| ✅ All Life Stages formula is convenient for growing dogs | ❌ Not specifically formulated for large-breed puppy growth |
| ✅ Multi-meat sources provide a complete amino acid profile | ❌ Kibble size may be small for some giant breeds |
| ✅ VPRO blend supports digestion, immunity, and coat health | ❌ Higher price point than standard grocery store brands |
| ✅ Made in the USA in a company-owned facility |
Frequently Asked Questions (FAQ)
Q1: Is this dog food grain-free? No, VICTOR Hi-Pro Plus is not grain-free, but it is gluten-free. It uses wholesome grains like whole grain millet and grain sorghum, avoiding common allergens like corn, wheat, and soy. This provides a great source of carbohydrates for energy without the gluten.
Q2: My dog isn’t a “sporting dog.” Can I still feed them this? Absolutely, but portion control is key. Because it’s so nutrient- and calorie-dense, a dog with a more relaxed lifestyle will need smaller portions than the bag might suggest for their weight. It’s also an excellent choice for helping underweight dogs gain healthy mass.
Q3: Is the kibble size suitable for my small-breed puppy? The kibble is a small, round pellet, making it suitable for most dogs, including puppies and small breeds. It’s easy for them to pick up and chew.
Final Verdict
VICTOR Super Premium Hi-Pro Plus is a top-tier choice for owners who need to fuel a canine engine. It’s best suited for active and working dogs, growing puppies (excluding large breeds), and pregnant or nursing females. If your dog struggles to keep weight on or needs a diet that can support high levels of physical activity, this formula delivers in spades. The quality ingredients and USA-based manufacturing provide excellent peace of mind.
However, if you have a senior dog, a less active companion, or one that is prone to weight gain, you may want to look at one of VICTOR’s other formulas with a lower fat and protein content.
For the right dog, this food is a game-changer. If you’re ready to see your active dog thrive, you can check it out here: BuyonAmazon Commodity.